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AccuWeather delivers enhanced value to advertisers with DoubleClick for Publishers and Google Analytics 360

By Adam Singer The ChallengePublishers use “The integration of DoubleClick for Publishers and Analytics 360 gives AccuWeather real-time visibility to…
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Yelp’s Stoppelman Really Not Happy About Google’s Interstitials Penalty

By Barry Schwartz Pretty much everyone who does a search in Google on their mobile device and clicks on a…
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Google Titles In Snippets Gone Awry

By Barry Schwartz Over the past few weeks, I've been hearing rumblings across the community about the Google search results…
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Poll: Should Google Build A Pass/Fail Mobile Interstitials Testing Tool?

By Barry Schwartz Google announced they will be penalizing sites that have intrusive interstitials on mobile. But Google said there…